“Data Analytics and Artificial Intelligence in Business, Society, and Academia: Opportunities and Risks beyond the Technological Hype”


By Claudia Loebbecke Dept. of Media and Technology Management, University of Cologne, Germany


The processing capacity of today’s smartphone outperforms the computers that landed a man on the moon in 1969 and it seems ‘normal’. Data Analytics and Artificial Intelligence (AI) drive fundamentally transformed business models and management approaches, thereby scrutinizing established economics, education paradigms, and human habits. As impressive examples become popular, the disruptive effects will not spare those who underestimate their increasing momentum. This keynote will outline how ‘new normal’ AI and data analytics transform, empower, and challenge organizations and humans as they lead to emerging approaches of value creation in business, society, and academia.

Short Bio

Prof. Dr. Claudia Loebbecke, M.B.A. holds the Chair of Media and Technology Management at the University of Cologne, Germany. 2005-2006 she was the first female President of the global Association for Information Systems (AIS), which named her AIS Fellow in 2012 and a Distinguished Member cum laude in 2019. For more than 30 years, Claudia has served as senior editor and in other editorial roles of prestigious academic IS journals. She is a member of the European Academy of Sciences. Prior to her appointment at the University of Cologne, Claudia worked at INSEAD, McKinsey & Co., Hong Kong University of Science and Technology, Erasmus University, and Copenhagen Business School. As a senior research-active academic, she has undertaken short-stay research visits to universities in the US, Australia, the UK, Italy, and France. Claudia holds Master and PhD degrees from the University of Cologne and an MBA from Indiana University in the US – the latter supported by a Fulbright Grant and a DAAD Scholarship. Her research, published over 250 internationally peer-reviewed journal articles and conference papers, focuses on technology developments, business transformation, and management in light of digital and creative innovations – not only, but also in media industries. She considers academic exchanges and conferences such as the WWW/Internet 2024 Conference as crucial for learning, democratizing knowledge generation, and peacemaking in our increasingly digital world. Please find her CV and list of publications under www.mtm.uni-koeln.de/team-loebbecke-home.htm.